have to be more disciplined. There must be things you need. Your thesis has to be more precise than "we're going to make an x that doesn't suck" though. It takes time to come across situations where you notice something missing. If you do that, you'll naturally tend to build things that are missing. But this preference is so widespread that the space of convenient startup ideas has been stripped pretty clean. The most powerful is simply taking the current state of the world for granted. 11 This is an instance of a more general rule: focus on users, not competitors.
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Live in the future and build what seems interesting. In fact that's a very promising starting point. It's not just the classes that make a university such a good place to crank oneself into the future. But Dropbox was a much better idea, both in the absolute sense and also as a match for his skills. Make a bold statement, if youre feeling brave, you could open your essay with a bang by making a bold statement. 12 Filters There are two more filters you'll need to turn off if you want to notice startup ideas: the unsexy filter and the schlep filter. And it is a recipe of a sort, just one that in the worst case takes a year rather than a weekend. The most important thing to understand about paths out of the initial idea is the meta-fact that these are hard to see.