have to be considered logical to be a logical appeal. Keep in mind that it isnt enough for you to know that you are a credible source. There are many ways of making logical arguments. Pathos - Emotional Connection, logos - Logical Argument, written in the 4th century.C.E., the Greek philosopher Aristotle compiled his thoughts on the art of rhetoric into. In other words, these are the three essential qualities that your speech or presentation must have before your audience will accept your message. Example, a woman pulls her car up to the Starbucks drive-through, and before she can even order her large cup of coffee, the voice on the other end of the speaker says, "Thank you for choosing Starbucks! Aristotle believed that logos should be the most important of the three persuasive appeals. (This is also why so many politicans will open their speeches with "My fellow Americans." This is why many of them use the phrase "My friends." so much when speaking to audiences.) "Pathos" most often refers to an attempt to engage an audience's emotions. Suppose two speakers give speeches about a new corporate restructuring strategy.
This aims to convince the audience by appealing to human emotions. The observer would analyze the rhetoric-in this case, using the framework of the three rhetorical appeals (explained below)-and then explain their analysis in an essay.
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They conclude that regardless of your experience, the way you're expressing yourself reveals that you are not someone to be taken seriously. Pathos : The rhetor attempts to persuade the audience by making them feel certain emotions. Logos : logical argument, together, they are the three persuasive appeals. I am not a parent who needs government assistance. Sometimes, the pathetic appeal is weak (meaning it probably won't succeed). As an observer, you can recognize that the rhetor is attempting to use logos to persuade the audience, but that recognition doesn't mean the rhetor is succeeding. I am not a welfare mother. Federal Reserve Chairman, it's "the type of wrenching financial crisis that comes along only once in a century" Greenspan. Connotation on the other hand refers to words that carry secondary meanings, undertones, and implications. Finally, the word scrawny brings an unhealthy, overly thin, or bony person to mind, and women generally do not want to be described in this manner. Sometimes you have a very specific idea of who the audience is, but sometimes you just have a very general idea. Sometimes, the pathetic appeal is strong (meaning it probably will succeed).